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Paytm and Agri-Tech Startup Unnati Launch New Card to Provide Digital Financial Services to Farmers

Paytm and Agri-tech startup Unnati have launched a digitally built-in card linked to the funds platform to assist farmer receive their farm inputs digitally. The Noida-based agri-tech startup claims that the newly launched card would additionally assist farmers enhance their internet revenue via each reductions of seed fertiliser price and enabling them to get higher charges for the sale of farm output produced. Aside from this, the cardboard goals to ship real-time updates to farmers in each side that features payouts to avail higher credit score charges “flexibly and seamlessly.” Farmers can procure the digital card developed by Unnati and Paytm at Rs 250 (one-time cost) which is claimed present different companies freed from price.

Unnati, in a press release, mentioned that the brand new digital card co-developed by Paytm would stop farmers from falling into debt traps and facilitate higher agriculture within the nation. Farmers cannot solely buy inputs resembling seeds, fertilisers, and pesticides with none collateral however may get pleasure from different purchase-related advantages, the corporate notes.

Talking extra in regards to the digital card on the launch occasion, co-founder Ashok Prasad mentioned, “Unnati is the primary agri-tech startup to launch this sort of product as no different model has launched something that’s so tightly built-in right into a digital platform that additionally allows transactions but. Our newly launched playing cards are aimed toward enabling farmers to avail top-quality merchandise, enhance their market entry, and enhance their total revenue. We will probably be introducing extra such merchandise quickly.”

The digital card from Unnati and Paytm is presently accessible in 4 states, and the corporate plans to scale up its operations to all states throughout India. Unnati says it hopes to achieve 1 million farmers via its companies by the top of this yr.


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